Chantalle Alberstadt, Co-Founder of MetaBrewSociety – NFT & Web3 Beer Brand. Beer Brand is a pioneering brand in the brewing industry that revolutionized the industry, generated $1.2 million in sales with its NFT Mint during the bear market, and successfully shipped its products to over 45 countries in just 12 months.
When Chantalle is not busy traveling to web3 conferences and building two businesses, she finds solace riding her BMW S1000R motorbike. Just three hours on the bike clears her head, awakens her creativity and boosts her strategic thinking.
Chantalle draws inspiration from the people she meets and the landscapes she explores on her rides. Riding a motorcycle is her therapy, igniting her passion and new perspectives for her brand and design journey.
Can you briefly introduce yourself and share your journey as an entrepreneur? What led you to venture into entrepreneurship, and what were some of the key milestones along the way?
Absolutely! Let me introduce myself and share my journey as an entrepreneur. I started my career in a media agency, witnessing firsthand the shortcomings and missed opportunities within traditional agencies. Fueled by the desire to make a positive change, I took the leap and became self-employed nine years ago. Recognizing the immense potential in the world of branding, I founded my own branding business. It was a leap of faith, driven by the belief that I could offer something unique and impactful.
Recognizing the immense potential in the world of branding, I took the leap and became self-employed nine years ago.
Over time, my business grew, and I had the pleasure of hiring two talented designers who shared my vision for creating exceptional brands. Around one and a half years ago, I embarked on a new venture that blends my passion for business development with innovative thinking. This journey led to the birth of MetaBrewSociety, the leading web3 beer brand, where I’m a Co-Founder of. With MetaBrewSociety, we are not just treating it as a typical business case. We strive to infuse innovation into every aspect, including marketing, sales, and business development.
This combination of my experiences, passion for pushing boundaries, and desire to make things better has guided me on this entrepreneurial journey. It’s a continuous process of learning, evolving, and seeking new opportunities to create meaningful experiences for our clients and holders. I am grateful for the milestones and experiences that have shaped my path, and I’m excited to see where the future takes us.
Looking back at your entrepreneurial career, what are the top three lessons you have learned that you believe every aspiring entrepreneur should know?
Reflecting on my entrepreneurial journey, three vital lessons emerge: embrace failure as an opportunity to learn, surround yourself with visionary supporters who push boundaries, and stay adaptable in a rapidly changing business landscape.
Embrace failure as an opportunity to learn.
Starting a business often involves taking risks. How do you assess and manage risks in your ventures, and what advice do you have for entrepreneurs on navigating uncertainties?
In entrepreneurship, taking risks is inevitable. To assess and manage risks, I adopt a methodical approach, conducting thorough research and diversifying revenue streams. My advice to fellow entrepreneurs is to embrace calculated risks, stay adaptable, and seek guidance from mentors and advisors.
Embrace calculated risks, stay adaptable, and seek guidance.
Photo credit: MetaBrewSociety
Building a strong network is crucial for entrepreneurs. What strategies have you employed to develop meaningful connections and partnerships throughout your career?
Building a strong network has been crucial to my success. To develop meaningful connections and partnerships, I prioritize building genuine relationships with individuals I truly resonate with. This approach goes beyond transactional connections and allows for a deeper level of collaboration and support. By connecting with people I genuinely like and admire, my network has opened countless doors of opportunity. Similarly, I am committed to seeing them thrive and achieve their goals, because I like them as human beings, not only as a business partner.
How has networking contributed to your success?
Networking has provided me with invaluable insights, collaborative partnerships, and new business opportunities. By fostering authentic relationships, I have built a supportive network of like-minded individuals who uplift and empower one another. Together, we contribute to each other’s growth and success, creating a positive and impactful entrepreneurial ecosystem.
By fostering authentic relationships, I have built a supportive network.
One of the challenges faced by many entrepreneurs is finding the right balance between innovation and market demand. How do you approach this balance, and what steps do you take to ensure your products/services align with market needs?
To strike the balance between innovation and market demand, particularly in the dynamic realm of web3, I embrace the concept of building in public. In this new space, there is no blueprint, and customer preferences may not be fully defined. Therefore, I prioritize active listening and adaptation, being responsive to customer feedback and evolving market trends. By actively engaging with the community and staying attuned to their evolving needs, I can gather valuable insights and adapt our products and services accordingly.
This iterative approach allows us to stay ahead of the curve and deliver solutions that resonate with our audience, even when their preferences may not be fully articulated.
Scaling a business requires effective leadership and team management. What leadership qualities do you believe are essential for leading a successful team, and how do you foster a positive work culture within your organization?
To lead a successful team and foster a positive work culture, I believe in putting people first as a leader. This includes actively listening, showing genuine interest, and involving the team by giving them responsibility and ownership. By creating an environment where everyone’s voice is heard and valued, we foster collaboration, accountability and pride in one’s work. I want them to feel seen and know that I have their back.
In your experience, what are the most effective marketing and branding strategies for early-stage startups? How can entrepreneurs maximize their limited resources to gain visibility and attract customers?
To maximize limited resources, early-stage startups should first identify their unique selling proposition (USP), core values, and target audience. Online marketing, with its cost-effective nature, is an ideal starting point. However, it requires dedication and effort. Listening to customer feedback and adapting strategies accordingly is crucial for success. By honing in on their USP, understanding their target audience, and maintaining a strong online presence, startups can effectively utilize their limited resources to gain visibility and attract customers.
Early-stage startups should first identify their unique selling proposition (USP), core values, and target audience.
Many entrepreneurs face setbacks and failures along their journey. Can you share a specific instance where you encountered a major challenge or failure and how you overcame it? What lessons did you learn from that experience?
I’ve encountered various challenges and setbacks, but I don’t perceive them as failures. Rather, I see them as valuable learning opportunities and necessary hiccups on the path to success. Embracing these hiccups and considering them part of the learning process has been instrumental in my growth. While there have been instances where things didn’t go as planned, I’ve always approached them with a mindset of adaptability and resilience. Instead of dwelling on setbacks, I quickly analyze the situation, identify areas for improvement, and make necessary adjustments.
Ability to move fast and adapt on the way has allowed me to overcome challenges.
This ability to move fast and adapt on the way has allowed me to overcome challenges and keep moving forward. Taking risks make you grow. By reframing setbacks as opportunities for growth and learning, I’ve been able to maintain a positive mindset and embrace the continuous evolution of my entrepreneurial journey. These experiences have taught me the importance of staying agile, being open to change, and continuously learning from both successes and hiccups along the way.
As an experienced entrepreneur, what advice would you give to someone who is just starting their entrepreneurial journey? What are the key factors or habits that contribute to long-term success in the business world?
My advice is to pursue something they are genuinely passionate about. Building a business should not be solely driven by short-term financial gains, but rather by a deep-rooted desire to create something they are truly dedicated to. In the early years, being an entrepreneur requires significant effort and going the extra mile. There are no shortcuts to long-term success. It’s important to move swiftly, take calculated risks, and above all, enjoy the process.
Remember that you only have one life, so starting a business for the right reasons and not losing sight of your own well-being are paramount. By aligning your entrepreneurial pursuits with your passions, you can find fulfillment and create a lasting impact.
It’s important to move swiftly, take calculated risks, and above all, enjoy the process.
Technology and digital transformation have revolutionized various industries. How have you leveraged technology in your business, and what emerging trends do you believe entrepreneurs should keep an eye on in the coming years?
In my business, MetaBrewSociety, we are pushing the boundaries of a traditional business case by harnessing the power of web3 and NFTs to build an international beer brand. We are leveraging technology to create unique experiences and explore the possibilities that blockchain and NFTs offer. And especially the community. As emerging trends, I highly recommend entrepreneurs to dive deeper into blockchain technology, NFTs, and their vast potential. These innovations can revolutionize industries, enabling new forms of ownership, decentralized systems, and enhanced customer engagement.
It’s crucial for entrepreneurs to embrace and adapt to the growing presence of AI (Artificial Intelligence) and ML (Machine Learning).
By understanding and leveraging these technologies, entrepreneurs can unlock new avenues for growth and innovation. Additionally, it’s crucial for entrepreneurs to embrace and adapt to the growing presence of AI (Artificial Intelligence) and ML (Machine Learning). These technologies will play an increasingly significant role in shaping various industries. By staying ahead of the curve and leveraging these emerging trends, entrepreneurs can position themselves for success in the ever-evolving digital landscape.
Finally, could you share any recommended resources such as books, websites, or communities that have been valuable to you as an entrepreneur? How do you stay updated with industry trends and continue to learn and grow?
One of my top recommended resources is engaging with people. Actively listening to individuals who push boundaries and exploring new possibilities is a valuable way to stay updated with industry trends and continue learning and growing. Connecting with like-minded individuals, attending industry events, and engaging in meaningful conversations have been invaluable resources for me. By actively seeking out different perspectives and insights, I am able to broaden my horizons, identify areas for improvement, and discover new opportunities.
While books, podcasts, and websites also offer valuable information, I believe that the ultimate resource for inspiration and growth lies in human interaction. Embracing the power of networking and engaging with individuals who challenge and inspire me has been a game-changer in my entrepreneurial journey. So, my number one tip is to talk with people, actively listen, and seek out those who push boundaries. By continuously seeking inspiration and striving for more, we can fuel our entrepreneurial spirit and stay ahead of industry trends.
We are thrilled to announce speakers for this year’s Pirate Summit! Get ready to hear from some of the most innovative and inspiring minds in business, tech, and beyond. 🚀
🎙️ Her session is titled: “Bridging Worlds: Crafting a Global Brand with Web3”
Chantalle will share with us the journey of MetaBrewSociety – NFT & Web3 Beer Brand, a pioneering brand in the brewing industry.
She will share their business case, which saw them revolutionize the industry, generate a staggering $1.2 million in revenue through their NFT Mint during the Bear Market, and successfully ship their products to over 45 countries within just 12 months.
Want to hear her speak but don’t have a ticket yet? Get your now by clicking the link and take advantage of the 20% discount available to the readers of Business Observer24 ⬇️
👉Readers of Business Observer24 get a 20% discount on Pirate Summit tickets. Discount code “Marko20” can be redeemed on the site of Pirate Summit HERE!